Most logo tools hand you a flat icon and call it a day. Vellem builds your full brand identity: logo, mark, color palette, typography, and 18 ready-to-use assets. Done in 10 minutes.
You type in your business name. The tool spits out an icon. You download it. Then you realize you still need a color palette, typography, social media templates, a business card, an email signature, and a hundred other things you didn't think about.
A logo alone is not a brand. A real brand identity has rules: what colors to use, what fonts to pair, how the logo looks on a dark background, what your Instagram post template looks like. Without those rules, your logo sits alone and you're stuck doing one-off design work every time you need a new graphic.
This is the gap that traditional logo makers leave you to fill. Vellem fills it for you.
A short brief. A free preview of your primary mark in about 90 seconds. Your full kit ready to download in about 10 minutes.
Type your business name. Pick what the business does (SaaS, service, product, coaching, creator, or describe your own). Pick who you serve. Pick how it should feel, up to three (confident, calm, bold, premium, playful and more). Pick what it should avoid. Pick a color direction (warm, cool, neutral, bold, monochrome, or let Vellem decide).
That's it. Six quick questions, and every one after the name is multiple choice. No design background needed.
In about 90 seconds, your wordmark and mark appear in a live preview. You can cycle through three pre-generated variants, swap the accent color, adjust the weight, and see how your brand looks on different backgrounds. All without spending another generation credit.
When you're ready, $95 unlocks the complete 18-asset brand kit. Your kit is ready to download from the confirmation page in about 10 minutes, along with a hosted kit page you can share with your team or clients.
Every Vellem brand kit includes 18 assets, designed to work together. Here's the full list:
Primary logo and secondary mark as transparent PNG masters, plus favicons at every standard size.
Four-color brand palette with hex and RGB codes, ready for web use and for your printer to convert to CMYK.
Display and body font pairing with Google Fonts links you can install free.
Instagram post, story, avatar, LinkedIn banner, X/Twitter header, Facebook cover, YouTube banner.
Print-ready business card, email signature, letterhead, and Zoom background.
Multi-page PDF with usage rules, plus a hosted kit page at vellem.io/k/your-brand-YYYY-MM-DD, up for as long as the purchase is not refunded.
| Feature | Vellem | Typical Logo Maker |
|---|---|---|
| Primary logo | Yes | Yes |
| Secondary mark | Yes | No |
| Full color palette | Yes | Sometimes |
| Typography pairing | Yes | No |
| Social media templates | 7 included | No |
| Business card and letterhead | Yes | No |
| Brand guidelines PDF | Yes | No |
| Hosted brand page | Yes | No |
| Subscription required | No, $95 one-time | Often yes |
| Time to full brand kit | 10 minutes | Logo only, ever |
If you're shipping a product in the next 30 days, you need a brand. Not a logo. A brand. Vellem gets you to "looks like a real company" before your launch instead of after it.
You've been winging it with a Canva header for too long. Your audience deserves to see a real brand. So does your future self.
A full identity from a freelance designer runs $2,000 to $8,000. Vellem gives you the same outputs at the same quality bar for $95. The trade-off is speed and customization range, not quality.
If you've been "going to get around to" your brand for six months, that's six months your business has been quietly costing you. Stop. Use Vellem. Move on with your life.
The honest answer is: it depends entirely on the tool. Many logo makers in 2026 produce flat, generic icons that look obviously templated. Vellem is different because it doesn't try to invent a custom illustration. It pairs a carefully designed wordmark with a curated mark style, using real typography and balanced spacing. The result looks designed, not assembled from parts.
Yes. Your kit includes SVG layout files for your wordmark, lockups, and templates that you can open in Figma, Illustrator, or any vector editor, plus 1024px PNG master marks. Your hosted kit page stays up at that link, and your account page re-issues a download link whenever you need one.
No. Vellem composes each kit from your brief: your brand name, what you do, who you serve, the feel you asked for and your color direction. No two briefs land in the same place.
Yes. You receive full commercial rights to your kit. You can trademark your logo, use it on products, license it to partners, and modify it however you want. The license is yours, forever.
Your preview is free: your primary logo mark, and with your email the rest of the logo family, before you pay anything. If you don't see something you love, you don't pay. We only get money when you get something you actually want to use.
Free preview of your logo mark. No signup required. Pay only when you like it.
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