Two AI logo makers, two different philosophies. Here is exactly how they compare, with no marketing spin, so you can pick the right tool for your brand.
Looka is one of the most popular AI logo makers on the market. Vellem is the newer challenger. Both build brand identities. Here is exactly how they differ, with no marketing spin.
Looka launched in 2016 (originally as Logojoy) and has built up significant brand recognition. Vellem launched in 2026 with a different philosophy: speed and completeness over customization. Neither approach is wrong. They serve different buyers. Here is which one is right for you.
| Feature | Vellem | Looka |
|---|---|---|
| Time to complete brand kit | 10 minutes | 30 to 60 minutes |
| Number of brand kit assets | 18 assets | Varies by plan |
| One-time pricing option | $95 one-time | $96 one-time (logo only) |
| Subscription required for full kit | No, $95 includes everything | Yes, $192/year for brand kit |
| Free preview before payment | Yes | Yes (with watermark) |
| Signup required to preview | No | Yes |
| Hosted brand page included | Yes | No |
| Live wordmark variations | 3 variants, instant | Manual editing |
| Mobile-optimized builder | Yes, fully responsive | Yes |
Looka has real strengths we want to be honest about.
Looka lets you manually tweak icons, fonts, layouts, and colors with granular control. If you enjoy that kind of design work and want to spend an hour fine-tuning, Looka gives you more knobs to turn.
Looka emphasizes icon-driven logos. If you specifically want a custom illustrated icon and not a wordmark-led identity, Looka offers more options here.
Looka's Brand Kit subscription gives you ongoing access to update and modify your designs. If you want to keep evolving your brand monthly, the subscription model fits that workflow.
Vellem ships your full kit in 10 minutes. Looka takes 30 to 60 minutes of design work, plus you still need to assemble or download individual assets afterward.
$95 one-time covers your entire 18-asset kit with yours to keep forever. No subscription. No upsells. If you want to come back in three years to download your files, they will still be there.
Vellem lets you preview without signing up. No account, no email collection, no "verify your email to continue." You see your brand first, you decide if you want it, then you give us your email at checkout.
Every Vellem customer gets a hosted brand page at vellem.io/kit/[your-brand-slug]. This is where your team or clients can access your brand assets, copy color codes, and download files without you sending zip folders around. Looka does not include this.
Vellem's design philosophy centers on typography as the foundation, with marks as a complement. This produces more timeless brand identities, but if you specifically want an illustrated icon, Vellem may not be the right tool.
Pick Looka if you want to tinker with your design for an hour and have ongoing subscription access. Pick Vellem if you want a complete brand kit delivered in 10 minutes, owned outright, with everything you need ready to use.
Both tools work. They optimize for different things. Your situation determines which trade-off is right.
Free preview. No signup required. Pay only after you see exactly what you'll get.
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