Brandmark is the closest thing to Vellem. Both sell a brand kit for one payment, at the same $95 and $195 price points. Here is where each one is the better buy, including the places Brandmark wins.
If you need vector logo files, want to keep revising your logo after you buy, or want a human designer involved, Brandmark is the better choice. If PNG logo files suit how you will use them and you want an email signature, letterhead, video-call background and written brand voice in the same download, Vellem covers those.
Both let you try before you pay, and Brandmark is more generous here. As of September 2026, Brandmark says you can generate unlimited logos for free with no account. Vellem previews your primary mark free, watermarked, in about 90 seconds, also with no account, and giving an email unlocks the rest of the logo family about 75 seconds later.
Every Brandmark price and feature on this page was read from Brandmark's own site in September 2026. Where Brandmark does not publish something, we say so rather than guess.
Both companies charge once. There is no subscription on either side for the packages below.
| Price point | Vellem | Brandmark |
|---|---|---|
| Around $35 to $39 | VellemKit Lite, $39: the full kit, with a small "Made with Vellem" credit on the business card, the seven social templates and the brand book, plus a "Brand by Vellem" link in the website footer | BrandmarkBasic, $35: logo files in PNG and vector format |
| $95 | VellemKit, $95 one-time: the full kit with no credit | BrandmarkDesigner, $95: logo source files, unlimited design revisions, brand guidelines, one-page websites, business card designs, social media designs and presentation designs |
| $195 | VellemStudio, $195: the same kit as the Kit, with no features beyond it today | BrandmarkEnterprise, $195: everything in Designer, up to 10 fully original hand-crafted concepts, and a font download |
| Logo files only | VellemNot sold on its own. The smallest purchase is Kit Lite. | BrandmarkYes, Basic at $35 |
| Subscription | VellemNone required | BrandmarkNone. Brandmark says "No monthly charges." |
Vellem's Kit against Brandmark's Designer package, the two tiers at the same price.
| Item | Vellem Kit | Brandmark Designer |
|---|---|---|
| Logo files | VellemPrimary mark, secondary mark, app icon and monogram as 1024px transparent PNGs, plus a wordmark and horizontal and vertical lockups | BrandmarkLogo source files. Brandmark's homepage says you can export to SVG, PNG and PDF. |
| Vector logo | VellemNo. Marks are raster PNGs. The wordmark is outlined vector type unless a crafted wordmark image passes the spelling check. | BrandmarkYes, from the $35 Basic package up |
| Changes after purchase | VellemNot included. The Kit ships your marks as generated from your brief. | BrandmarkUnlimited revisions, even after purchase, and free tweaks from Brandmark's team on request |
| Brand guidelines | VellemBrand book (an HTML file you can save as PDF) | BrandmarkBrand guidelines |
| Color and type | VellemPalette sheet with hex and RGB values, and a named display and body font pair, both free on Google Fonts | BrandmarkNot itemized on the pricing page. A font download is listed on Enterprise ($195). |
| Social templates | Vellem7: Instagram post, story and avatar, LinkedIn banner, X header, Facebook cover and YouTube banner, each at the platform's size | BrandmarkSocial media designs (the pricing page does not list which ones) |
| Business card | VellemYes, 3.5 x 2 in | BrandmarkBusiness card designs |
| Presentation designs | VellemNot included | BrandmarkIncluded |
| Website | VellemA one-page website file with your brand applied, for you to host | BrandmarkOne-page websites |
| Email signature, letterhead, video-call background | VellemIncluded: HTML email signature, 8.5 x 11 in letterhead, and a 1920 x 1080 video-call background as a PNG you can upload to Zoom, with an SVG copy | BrandmarkNot listed on Brandmark's pricing page or homepage |
| Invoices, mockups, animations, QR codes, profile icons | VellemNot included. The kit has an Instagram avatar template and app icon PNGs, but no invoice template, mockups, animations or QR code. | BrandmarkBrandmark's homepage lists social profile icons, animated designs, invoice templates and mockup designs, and its public demo kit shows Profile Icons, Mockups, Animations, QR Code and Invoices modules (the tier is not stated) |
| Written brand voice | VellemIncluded | BrandmarkNot listed on Brandmark's pricing page or homepage |
| Favicon and app icon sizes | VellemIncluded as PNGs in common sizes | BrandmarkNot itemized on the pricing page |
| Shareable page | VellemA hosted kit page at vellem.io/k/your-brand-YYYY-MM-DD | BrandmarkAn editable, shareable brand guide appears in Brandmark's public demo kit (the tier is not stated) |
| Human designers | VellemNo | BrandmarkFree tweaks on request; up to 10 hand-crafted concepts on Enterprise |
| Free before you pay | VellemA watermarked primary mark with no account; an email unlocks the secondary mark, app icon, monogram and wordmark | BrandmarkUnlimited logo generation with no account |
| License | VellemRoyalty-free, commercial use, per the license in the kit | Brandmark"Full copyright included," for commercial and personal projects |
Prices checked September 2026. Brandmark's prices and package contents were read on September 14, 2026 from brandmark.io/pricing and the brandmark.io homepage, as shown to a US visitor, and the shareable brand guide was seen in Brandmark's public demo kit. Prices change, so check Brandmark's pricing page before you buy.
Brandmark's public pages do not say whether its previews are watermarked, which demo kit modules each package unlocks, which vector formats each package includes, what resolution its files are, or what its refund terms are, so this page does not compare those. Vellem's current prices are on the pricing page.
At the same price, Brandmark gives you things Vellem does not. These are the ones that matter most.
Brandmark includes logo files in PNG and vector format even in its $35 Basic package, and its homepage says you can export to SVG, PNG and PDF. Vellem's marks are 1024px transparent PNGs. They work well on screens, social profiles and small print, but sign makers, embroiderers and large-format printers often ask for vector artwork, and Vellem does not ship a vector version of the mark.
Brandmark says you get unlimited revisions and can modify your logo at any time, even after purchase, and that its team will make a tweak for you for free. Vellem's Kit ships your marks as they were generated from your brief, with no logo editor included.
Brandmark's Enterprise package ($195) adds up to 10 fully original hand-crafted concepts and a font download. Vellem's marks are generated by AI, and it does not offer hand-crafted concepts at any price.
As of September 2026, Brandmark's homepage lists invoice templates, mockup designs, animated designs and social profile icons, and its public demo kit also shows a branded QR code module. Its pricing page does not say which package includes each one. Vellem's kit includes none of these.
Brandmark's Designer package includes presentation designs. Vellem's kit does not include a slide template.
Brandmark says you can generate unlimited logos for free with no account. Vellem's free preview is your primary mark, watermarked, with the rest of the logo family unlocked when you give an email.
Vellem's kit applies your brand to an HTML email signature, an 8.5 x 11 in letterhead, a 1920 x 1080 video-call background (a PNG you can upload to Zoom) and a 3.5 x 2 in business card, alongside 7 social templates at each platform's size: Instagram post (1080 x 1080), story (1080 x 1920) and avatar, LinkedIn banner (1584 x 396), X header (1500 x 500), Facebook cover (1640 x 856) and YouTube banner (2560 x 1440). As of September 2026, Brandmark's pricing page and homepage do not list an email signature, letterhead or video-call background. Brandmark's homepage does list invoice templates, mockup designs, animated designs and social profile icons, which Vellem's kit does not include.
Every Vellem kit includes a brand voice sheet, so the words on your site and posts have a starting point as well as the visuals. Brandmark's published package lists do not mention one, as of September 2026.
Vellem generates a primary mark from your brief, then derives a secondary mark, an app icon and a monogram from it, and pairs them with a matching wordmark and two lockups. Favicon and app icon PNGs in common sizes come in the same download, along with a brand book and a one-page website file.
Kit Lite is $39 one-time. It has the same files as the Kit, with a small "Made with Vellem" credit on the business card, the seven social templates and the brand book, plus a "Brand by Vellem" link in the website footer. As of September 2026, Brandmark's lowest package that includes brand guidelines, business cards and social designs is Designer at $95.
Pick Brandmark if you need vector files, expect to revise your logo after you buy, want hand-crafted concepts from a designer, or want invoice, mockup and animation designs. Pick Vellem if PNG marks suit how you will use them and you want the email signature, letterhead, video-call background, brand voice and sized social templates in the same download.
At $95 and $195 the prices match, as of September 2026. The difference is what is in the box, so choose on the files you will actually use.
It depends on the files you need. Vellem is a reasonable alternative if PNG logo files work for you and you want an email signature, letterhead, video-call background and written brand voice in the same download. If you need vector logo files or revisions after purchase, Brandmark's Designer package is the better fit.
As of September 2026, Brandmark lists three one-time packages. Basic is $35 for logo files in PNG and vector format. Designer is $95 for logo source files, unlimited design revisions, brand guidelines, one-page websites, and business card, social media and presentation designs. Enterprise is $195 for everything in Designer plus up to 10 hand-crafted concepts and a font download. Brandmark says there are no monthly charges.
Kit Lite is $39 one-time and carries a small "Made with Vellem" credit on the business card, the seven social templates and the brand book, plus a "Brand by Vellem" link in the website footer. The Kit is $95 one-time, with no credit. Studio is $195 one-time and delivers the same kit as The Kit; it adds no features beyond The Kit today. None of them requires a subscription.
No. Vellem's marks are 1024px transparent PNG files. The lockups, social templates, business card and letterhead are SVG layout files with the PNG mark embedded. The video-call background is a 1920 x 1080 PNG, with an SVG copy beside it. The wordmark is outlined vector type unless a crafted wordmark image passes the spelling check, in which case that image is used. If you need a vector logo, Brandmark includes one from its $35 Basic package, as of September 2026.
Yes. As of September 2026, Brandmark says you can generate unlimited logos for free with no account. Vellem previews your primary mark free, with a watermark and no account, in about 90 seconds. Giving an email unlocks the secondary mark, app icon, monogram and wordmark about 75 seconds later.
As of September 2026, Brandmark's pricing page says full copyright is included for commercial and personal projects. The license in every Vellem kit says the assets are yours, royalty-free, for commercial use. Vellem's marks are AI-generated, and copyright protection for AI-generated work is limited in some countries, including the US. If exclusive protection matters to your business, talk to a trademark attorney before you rely on any logo.
Right after payment, the confirmation page prepares your kit and shows a download button for the ZIP within about 10 minutes; that link works for 24 hours. A kit-ready email follows 10 to 70 minutes after purchase, sent by an hourly job. Its button opens your account page, where you enter your purchase email and we email you a download link that works for 24 hours; you can ask for a fresh one whenever you need it. Kit, Kit Lite and Studio buyers also get a hosted kit page at vellem.io/k/your-brand-YYYY-MM-DD, which stays up while the kit is not refunded.
Weighing other options too? Each of these is written the same way, with competitor prices dated and sourced.
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