PRICING

Real designed brands. Not stock templates.

Pay once. Own forever. Real designed marks, not stock fonts with icons stamped on top. Looka's Brand Kit is $96 a year (as of September 2026). Vellem's Kit is $95 once.

Kit Lite

Full kit with a small thank-you.

$39 one-time

All 18 assets, with one quiet detail

✓Every asset The Kit includes (18 total)
✓Primary logo, secondary mark, favicon, monogram
✓Full color palette · type pairing · brand voice
✓7 social templates · business surfaces · brand book (save as PDF)
✓Full commercial rights, yours forever
·Carries a small "Made with Vellem" credit on the business card, the seven social templates and the brand book, plus a "Brand by Vellem" link in the website footer

For founders who want the whole kit at the lowest price, and don't mind a small Vellem credit.

RECOMMENDED

The Kit

All 18 assets. Real designed marks.

$95 one-time

All 18 assets, no credit

✓Everything in Kit Lite, with no Vellem credit on any file:
✓Secondary mark variant
✓App icon (iOS, Android)
✓7 social templates (IG post, story + avatar, LinkedIn, X, Facebook, YouTube)
✓Business card, letterhead, email signature
✓Brand book (multi-page, save as PDF)
✓Hosted kit page (vellem.io/k/your-brand)
✓Full commercial rights, forever

Looka's Brand Kit is $96 a year (as of September 2026). Vellem's Kit is $95 once, with no renewal.

Studio

The Kit, plus a studio that keeps it working.

$195 one-time

Everything in The Kit, plus Studio for this brand

✓Everything in The Kit (all 18 assets, no credit)
✓Post maker: 6 layouts in 5 sizes for Instagram, Stories, LinkedIn, Facebook and X, with your logo, colors and type applied. Export PNG or JPG.
✓Your name, role, email, phone and website on your business card, letterhead, email signature and website, with a live preview
✓Change your name spelling, type style, colors, tagline or voice words, watch your kit files update, then re-issue the whole kit and brand book (up to 5 times a day)
✓Past versions saved: download your original and your 3 most recent, and restore any earlier one. Your public kit page shows the latest.
✓One-color logo files for dark backgrounds, stamps and embroidery
·Studio does not make new logo marks. It works with the marks you bought.

One payment for one brand, no renewal. Already own The Kit or Kit Lite? Add Studio to that brand at vellem.io/studio for Studio's price minus what you paid.

HOW WE COMPARE

Most competitors rent your brand back to you. We don't.

	Looka (checked September 2026)	Vellem
Basic logo files	$35 one-time · one low-res PNG	$39 · transparent PNG masters + SVG layout files + monogram + favicons
Premium logo package	$72 one-time · PNG, EPS, SVG, PDF	$39 · transparent 1024px PNG masters + SVG layout files
Full brand kit (18 assets)	$96 / year (subscription)	$95 one-time · own forever
Brand kit + website	$129 / year	Included in the $95 Kit · a one-page website file with your brand applied
Preview before paying	Yes · free to design and preview	Yes · your primary mark free, the full logo family for an email
Commercial use	Full copyright of the logo as a whole, not its individual elements	Royalty-free commercial use on every paid tier, no attribution required
After you stop paying	You keep ownership of your logo; the subscription renews yearly until cancelled	Nothing renews · the kit ZIP is yours to keep

Looka prices and terms checked September 2026 on looka.com/pricing and Looka's help center. See the full Vellem vs Looka comparison.

PRICING QUESTIONS

Common questions, answered.

Is The Kit really a one-time payment?

Yes. $95 once, no annual fee, no renewal. You own all 18 assets forever with full commercial rights. Every Vellem tier is one-time, including Studio; nothing on this page bills monthly.

What's the difference between Kit Lite and The Kit?

Kit Lite ($39) is the full 18-asset kit with a small "Made with Vellem" credit on the business card, the seven social templates and the brand book, plus a "Brand by Vellem" link in the website footer. The Kit ($95) is the same 18 assets with no Vellem credit anywhere. Both include the primary logo, secondary mark, favicons, palette, type pairing, brand voice, 7 social templates, business surfaces, and the brand book (HTML you save as PDF). Kit Lite is the right choice if you want the lowest price and don't mind the small credit; The Kit is the right choice if you want a fully unmarked deliverable.

What does Studio add over The Kit?

Studio ($195 one-time) is The Kit plus Studio for that brand at vellem.io/studio. Make on-brand posts in 6 layouts and 5 sizes for Instagram, Stories, LinkedIn, Facebook and X, with your logo, colors and type already on them, and export PNG or JPG. Put your real name, role, email, phone and website on your business card, letterhead, email signature and website. Change your name spelling, type style, colors, tagline or voice words, watch your kit files update, and re-issue the whole 18-asset kit and brand book up to 5 times a day. Your original version and your 3 most recent keep their downloads, earlier versions can be restored and re-issued, and your public kit page shows the latest one. Studio also makes one-color logo files. Studio does not make new logo marks.

What if my delivered kit doesn't match the preview?

We fix it or refund it. Email [email protected] and we resolve within one business day. Because you see your logo mark, and with an email the whole logo family, before paying, this almost never happens.

Can I remove the Vellem credit later?

Not today. Kit Lite files keep the credit. If you want files with no credit anywhere, choose The Kit.

Ready to ship a brand you're proud of?

10 minutes. No designer. Live preview before you pay.

Build my Kit, $95 → Or start with Kit Lite, $39