PRICING

Real designed brands. Not stock templates.

Pay once. Own forever. Real designed marks, not stock fonts with icons stamped on top. Most competitors charge $96 / year - Vellem is $95 once.

FOUNDING PRICE First 1,000 kits at $95. Then $129. Lock in $95 now.

Kit Lite

Full kit with a small thank-you.

$39 one-time

All 18 assets, with one quiet detail

✓ Every asset The Kit includes (18 total)
✓ Primary logo, secondary mark, favicon, monogram
✓ Full color palette · type pairing · brand voice
✓ 7 social templates · business surfaces · brand book (save as PDF)
✓ Full commercial rights, yours forever
· Social templates & business card carry a subtle "Made with Vellem" attribution
· Upgrade to The Kit any time to remove it, pay only the difference

For founders who want the whole kit at the lowest price, and don't mind a tiny credit in the corner. Removable later for the price difference.

RECOMMENDED

The Kit

All 18 assets. Real designed marks.

$95 one-time

~~$249 elsewhere~~ · You save $154

✓ Everything in Kit Lite, plus the dropped attribution:
✓ Secondary mark variant
✓ App icon (iOS, Android)
✓ 7 social templates (IG post, story + avatar, LinkedIn, X, Facebook, YouTube)
✓ Business card, letterhead, email signature
✓ Brand guidelines PDF (multi-page)
✓ Hosted kit page (vellem.io/k/your-brand)
✓ Full commercial rights, forever

Competitors charge $96 / year. Vellem is $1 less, and you own it forever.

Studio

The Kit, taken further. Still one-time.

$195 one-time

Everything in The Kit, plus the studio pass

✓ Everything in The Kit (all 18 assets, no attribution)
✓ A second full direction: unlimited regeneration on any asset until it's right
✓ The destination library: lockup, social, and letterhead composer surfaces built on your brand
✓ One-page website export, your brand already applied
✓ Print-prep brand book: multi-page, print-formatted, saves straight to PDF
✓ Permanent in-account access, download links never expire
✓ Priority remake: if the kit misses, we re-run it first in line

One payment, no renewal, full commercial rights forever. Same 10-minute build.

HOW WE COMPARE

Most competitors rent your brand back to you. We don't.

	Typical competitor	Vellem
Basic logo files	$20 · one file, no transparent	$39 · transparent PNG masters + SVG layout files + monogram + favicons
Premium logo package	$65 one-time	$39 + ownership of source files
Full brand kit (18 assets)	$96 / year (subscription)	$95 one-time · own forever
Brand kit + website	$129 / year	Coming soon · one-time pricing
Time to brand	2-8 weeks (revision rounds)	10 minutes
Logo composition	Stock fonts paired with stamped icons	Real designed marks composed for your brief
Live preview before paying	No	Yes · what you preview is what you receive
Full commercial rights	Only at premium tier	Every tier, forever
What happens if you stop paying	Lose access to your assets	Nothing · they're yours

PRICING QUESTIONS

Common questions, answered.

Is The Kit really a one-time payment?

Yes. $95 once, no annual fee, no renewal. You own all 18 assets forever with full commercial rights. Every Vellem tier is one-time, including Studio; nothing on this page bills monthly.

What's the difference between Kit Lite and The Kit?

Kit Lite ($39) is the full 18-asset kit, but with a small "Made with Vellem" attribution baked into the social templates and business card. The Kit ($95) is the same 18 assets without any attribution. Both include the primary logo, secondary mark, favicons, palette, type pairing, brand voice, 7 social templates, business surfaces, and the brand book (HTML you save as PDF). Kit Lite is the right choice if you want the lowest price and don't mind the small credit; The Kit is the right choice if you want a fully unmarked deliverable.

What does Studio add over The Kit?

Studio ($195 one-time) is The Kit plus the studio pass: unlimited regeneration so you can pull a second full direction on any asset, the destination composer library (lockup, social, and letterhead surfaces), the one-page website export with your brand applied, the print-formatted multi-page brand book, permanent in-account access with download links that never expire, and priority remake if the kit misses. One payment, no subscription.

What if my delivered kit doesn't match the preview?

We fix it or refund it. Email [email protected] and we resolve within one business day. Because you preview the full kit before paying, this almost never happens.

Can I upgrade from Kit Lite to The Kit later?

Yes. Pay the $56 difference and we'll re-deliver your kit with the "Made with Vellem" attribution removed from every asset. Same logo, same brand voice, same files, just unbranded. Email [email protected] with your Kit Lite order number.

Ready to ship a brand you're proud of?

10 minutes. No designer. Live preview before you pay.

Build my Kit, $95 → Or start with Kit Lite, $39