PRICING

Real designed brands. Not stock templates.

Pay once. Own forever. Real designed marks, not stock fonts with icons stamped on top. Most competitors charge $96 / year - Vellem is $95 once.

FOUNDING PRICE -- of 1,000 founding-price kits remaining. After that, Kit moves to $129. Lock in $95 now.

Kit Lite

Full kit with a small thank-you.

$39 one-time

All 18 assets, with one quiet detail

✓ Every asset The Kit includes (18 total)
✓ Primary logo, secondary mark, favicon, monogram
✓ Full color palette · type pairing · brand voice
✓ 7 social templates · business surfaces · brand book (save as PDF)
✓ Full commercial rights, yours forever
· Social templates & business card carry a subtle "Made with Vellem" attribution
· Upgrade to The Kit any time to remove it, pay only the difference

For founders who want the whole kit at the lowest price, and don't mind a tiny credit in the corner. Removable later for the price difference.

RECOMMENDED

The Kit

All 18 assets. Real designed marks.

$95 one-time

~~$249 elsewhere~~ · You save $154

✓ Everything in Kit Lite, plus the dropped attribution:
✓ Secondary mark variant
✓ App icon (iOS, Android)
✓ 6 social templates (IG, LinkedIn, Twitter, FB)
✓ Business card, letterhead, email signature
✓ Brand guidelines PDF (multi-page)
✓ Hosted kit page (vellem.io/k/your-brand)
✓ Full commercial rights, forever

Competitors charge $96 / year. Vellem is $1 less, and you own it forever.

Vellem Pro

For serious founders.

$19 / month

or $96 / year · Save $132 annually

✓ Unlimited regenerations
✓ Multi-brand workspace
✓ Brand voice generator
✓ Unlimited kit regenerations
✓ Founder Slack access
✓ Priority generation queue
✓ Vellem founder team support

First month free. Cancel anytime. Email reminder 3 days before any charge.

HOW WE COMPARE

Most competitors rent your brand back to you. We don't.

	Typical competitor	Vellem
Basic logo files	$20 · one file, no transparent	$39 · transparent PNG masters + SVG layout files + monogram + favicons
Premium logo package	$65 one-time	$39 + ownership of source files
Full brand kit (18 assets)	$96 / year (subscription)	$95 one-time · own forever
Brand kit + website	$129 / year	Coming soon · one-time pricing
Time to brand	2-8 weeks (revision rounds)	10 minutes
Logo composition	Stock fonts paired with stamped icons	Real designed marks composed for your brief
Live preview before paying	No	Yes · what you preview is what you receive
Full commercial rights	Only at premium tier	Every tier, forever
What happens if you stop paying	Lose access to your assets	Nothing · they're yours

PRICING QUESTIONS

Common questions, answered.

Is The Kit really a one-time payment?

Yes. $95 once, no annual fee, no renewal. You own all 18 assets forever with full commercial rights. The optional Pro subscription is for ongoing brand work (unlimited regenerations, multi-brand workspace, etc.) - your kit stays yours regardless.

What's the difference between Kit Lite and The Kit?

Kit Lite ($39) is the full 18-asset kit, but with a small "Made with Vellem" attribution baked into the social templates and business card. The Kit ($95) is the same 18 assets without any attribution. Both include the primary logo, secondary mark, favicons, palette, type pairing, brand voice, 7 social templates, business surfaces, and the brand book (HTML you save as PDF). Kit Lite is the right choice if you want the lowest price and don't mind the small credit; The Kit is the right choice if you want a fully unmarked deliverable.

Why is Pro a subscription?

Pro is for people who need ongoing brand work: serious founders, creators with multiple projects. You get unlimited regenerations, multi-brand workspace, voice generator, and direct Slack with our founder team. First month is free. Cancel anytime - you keep every brand you generated.

What if my delivered kit doesn't match the preview?

We fix it or refund it. Email [email protected] and we resolve within one business day. Because you preview the full kit before paying, this almost never happens.

Can I upgrade from Kit Lite to The Kit later?

Yes. Pay the $56 difference and we'll re-deliver your kit with the "Made with Vellem" attribution removed from every asset. Same logo, same brand voice, same files, just unbranded. Email [email protected] with your Kit Lite order number.

Ready to ship a brand you're proud of?

10 minutes. No designer. Live preview before you pay.

Build my Kit, $95 → Or start with Kit Lite, $39