Everything you might ask before you click start.

How long does it actually take?

Five minutes to answer the questions, 90 seconds to see your wordmark preview, then about 10 minutes for the full 18-asset kit to assemble in the background.

Do I need to know anything about design?

No. The whole point of Vellem is that you don't have to know the difference between a serif and a sans-serif. You answer questions about what your brand feels like, pick a palette by vibe rather than hex codes, and choose a graphic mark style by clicking the one that feels right.

What if I hate the result?

You see a full preview before you pay anything. The preview shows your wordmark, your mark, your palette, and 8 of your asset tiles, all watermarked. If you don't love it, don't pay.

Can I use my Vellem brand for anything?

Yes. 100% commercial rights are included. Use it on your website, social, packaging, ads, products, services, signage, anything.

What file formats do I get?

Your logo marks come as 1024px PNG masters with transparent backgrounds, ready for web, print, and social. Your wordmark, lockups, and social templates come as SVG layout files, and favicons and app icons ship at every standard size. Color codes come in hex, RGB, and CMYK.

What's the difference between The Kit and Studio?

The Kit ($95 one-time) is one complete 18-asset brand identity, owned forever. Studio ($195 one-time) is The Kit plus the studio pass: unlimited regeneration so you can pull a second full direction on any asset, the destination composer library (lockup, social, and letterhead surfaces), the one-page website export, the print-formatted multi-page brand book, permanent in-account access with download links that never expire, and priority remake if the kit misses. Both are one-time payments; nothing renews.

Is Studio a subscription?

No. Every Vellem tier is a one-time payment: Kit Lite $39, The Kit $95, Studio $195. There is no monthly plan for sale.

Can I upgrade to Studio after buying the Kit?

Yes. Buy Studio from the pricing page any time, using the same email you purchased with, and the studio pass applies to your account.

I subscribed to Pro before it was retired. What happens now?

Nothing changes for you. Your subscription keeps working at the same price, you can manage or cancel it anytime from your account page, and every kit you generated stays yours forever with full commercial rights.

Are there any recurring charges?

No. Every tier for sale today is one-time. The only recurring charge that exists is the legacy Pro subscription, for people who joined before it was retired; those subscribers still get an email reminder 3 days before each renewal and can cancel from the account page in two clicks.

Is my brand unique to me?

Yes. Every kit is generated specifically for your inputs. We don't reuse logos. The combination of your brand name, your industry choices, your aesthetic direction, your palette, and your mark style produces a kit that's mathematically yours alone.

What if I want a designer to refine it further?

Great idea. Many customers use Vellem as a starting point for a designer to refine. Your wordmark, lockups, and templates come as SVG layout files a designer can open in Illustrator or Figma, and your marks come as high-resolution 1024px PNG masters to work from.

Can I generate brands for multiple businesses?

Yes. Each business needs its own one-time purchase ($95, or $39 with Kit Lite). Studio's unlimited regeneration applies to the brand you bought it for; a separate business needs its own kit.

What if my brand needs a complete rebrand later?

On the Kit, buy a new one ($95). On Studio, regeneration is included, so you can pull a fresh direction without buying again. Either way, your old kit stays accessible on its kit page indefinitely.

Is my data private?

Yes. Your brand name, choices, and generated kit are private to you. We don't sell or share your data. Your kit page is private by default with a unique URL only you can access. See our Privacy Policy for full details.

What if Vellem shuts down?

Your kit files are yours forever. Download them locally as backup once you receive them. We deliver real downloadable files rather than only providing access through our platform.

Do you do custom illustration or icons?

No. Vellem generates wordmarks and geometric/abstract marks, but we don't do custom character illustration or detailed iconography.

Can I use Vellem for client work as a designer?

Yes, with the White Label tier ($499 one-time + $49/month). That removes Vellem branding entirely and lets you deliver kits under your own studio name with custom client pricing you set.