Last updated: September 14, 2026

These Terms of Service ("Terms") govern your access to and use of Vellem ("Vellem", "we", "us", "our"), including the Vellem website, the brand kit builder, the kit hosting service, and any related products or services (collectively, the "Service"). By accessing or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

1. Eligibility

You must be at least 18 years old, or the age of legal majority in your jurisdiction (whichever is greater), to use the Service. By using the Service you represent that you meet these requirements and have the legal authority to enter into these Terms, either personally or on behalf of an entity you represent.

2. Account and use

You may use the Service to create, preview, purchase, and download brand identity assets ("Kits"). You are responsible for the content of your inputs, including any brand names, taglines, or descriptive text you submit. You agree not to submit content that violates our Acceptable Use Policy.

The Service does not require an account for the free preview. Purchase requires providing an email address for delivery. You are responsible for keeping access to your email account secure; we are not responsible for unauthorized access to your kit page if your email is compromised.

3. Pricing and payment

Vellem Kit. A one-time purchase at the price displayed at checkout, currently $95 USD. You receive the full 18-asset brand identity and perpetual access to your hosted kit page.

Vellem Kit Lite. A one-time purchase at the price displayed at checkout, currently $39 USD. Kit Lite includes the same 18 assets and the same hosted kit page, with a small "Made with Vellem" credit on the business card, the seven social templates and the brand book, plus a "Brand by Vellem" link in the website footer. You may upgrade to the full Kit at any time by paying the difference. A Kit purchase (Kit Lite, Kit, or Studio) is the required base purchase for all individual customers.

Vellem Studio. A one-time purchase at the price displayed at checkout, currently $195 USD, or an upgrade of a Kit Lite or Kit you own for the amount displayed at checkout (Studio's price at that time minus the amount paid for that kit before tax, at least $1 USD). Studio includes the Vellem Kit for that brand and use of Studio at vellem.io/studio for that brand while neither the Studio purchase nor that kit is refunded. Studio does not generate new marks. Studio is a one-time payment; it does not renew and creates no subscription.

Vellem Pro add-on (legacy; closed to new purchases). As of August 17, 2026, the Pro monthly subscription is no longer offered to new customers. Existing Pro subscriptions continue unchanged under the terms below, at the price in effect for the subscriber, until cancelled. Legacy terms: an optional monthly add-on to a Kit at $19 USD per month with the first month free. Specifically:

Cancellation of Pro. Cancellation takes effect immediately for the free trial month (no charge occurs on day 31). For paid months, cancellation takes effect at the end of your current billing period. We do not pro-rate partial months. After cancellation: (a) you retain perpetual access to your Kit and every brand kit you generated while subscribed, with full commercial rights; (b) you lose the ability to generate new kits and to use Pro-only features; and (c) we will not charge you again unless you re-subscribe.

Taxes and currency. Prices are stated in USD and exclusive of taxes; applicable sales tax, VAT, or GST will be calculated and shown before you complete payment. All payments are processed by Stripe (or our then-current processor) and are subject to the processor's terms.

Price changes. We may change prices, introduce new tiers, or discontinue tiers at any time. Existing Kit purchases are not affected. For Pro subscribers, we will provide at least 30 days' notice by email before a price increase takes effect on your subscription. You may cancel before the change to avoid the new price.

4. License to your Kit

Upon successful purchase, we grant you a perpetual, worldwide, non-exclusive, transferable, royalty-free license to use the Kit assets for any lawful commercial or non-commercial purpose, including modification, distribution, and use across all media. You may use the assets for products you sell, services you offer, marketing materials, social media, packaging, and signage.

You may not (a) resell the Kit itself as a brand identity package to another party, (b) claim authorship of the underlying generation system or templates, or (c) use the Kit in a way that infringes on third-party rights. Vellem retains no claim of ownership to your finished Kit content beyond what is necessary to operate the Service.

5. Kit delivery and download windows

Finalization period. After successful payment, your Kit enters a finalization period during which we render your logo system to every format, generate the brand book PDF, and package the complete Kit ZIP. Finalization typically completes within approximately 10 minutes.

Hosted kit page (all buyers). Every Kit purchase, Kit Lite, Kit and Studio alike, includes a hosted kit page at vellem.io/k/your-brand. The hosted kit page stays up while your purchase is not refunded, regardless of Pro status. The expirations described in this section apply only to Kit ZIP download links, not to your hosted kit page.

Download link on the success page. Once finalization completes, a signed download link for your Kit ZIP is shown on the success page in your browser. The link is valid for twenty-four (24) hours from when it is issued.

Kit-ready email. After finalization, we send an email to the address associated with your purchase telling you your Kit is ready. It is sent by a scheduled job that runs once an hour and picks up purchases at least ten (10) minutes old, so it normally arrives between ten (10) and seventy (70) minutes after purchase. The email links to your account page; it does not contain the Kit file or a direct download link. For Kit and Kit Lite purchases, if our records show the Kit has not been downloaded, we may send one reminder email two (2) to three (3) hours after purchase.

Download links from your account page. On your account page (vellem.io/account), enter the email address associated with your purchase and we will email you a new signed download link, valid for twenty-four (24) hours from when it is issued. You may request a new link whenever you need one, subject to rate limits that protect your inbox. You may also email [email protected] for help.

Studio buyers and Pro subscribers. Download links for Kits purchased with Studio, or delivered under a legacy Pro subscription, are issued in the same ways and expire on the same twenty-four-hour schedule described above. Studio buyers can also download kit versions they issue in Studio while signed in to Studio.

Customer responsibility. You acknowledge and agree that you are solely responsible for downloading and storing your Kit. Vellem is not obligated to retain your Kit beyond what is necessary to fulfill these obligations. Failure to download your Kit is not, by itself, grounds for a refund, except as expressly set forth in our Refund Policy.

Storage. We store Kit ZIP files so that download links can be issued from your account page, and retain them as described in our Privacy Policy. Your hosted kit page is covered above.

6. Intellectual property and originality

Each Kit is generated from your inputs and our proprietary system. While we take reasonable steps to minimize similarity between Kits, we cannot guarantee that your Kit is wholly unique compared to all other brand identities that exist or have ever existed. You are solely responsible for performing trademark searches and other due diligence appropriate to your jurisdiction before using your Kit commercially.

Vellem makes no representation that your Kit is registrable as a trademark or that it does not conflict with any existing trademark, copyright, or other proprietary right. If you intend to register your brand identity as a trademark, we strongly recommend consulting a trademark attorney.

The Vellem name, the V mark, the website design, and our underlying generation system are owned by Vellem and protected by intellectual property laws. You may not copy, modify, or create derivative works of these elements.

7. Content restrictions

You may not use the Service to create brand identities or content that is unlawful, infringing, defamatory, hateful, harassing, sexually explicit, or that promotes violence, illegal activity, or discrimination against protected classes. See our Acceptable Use Policy for details. We reserve the right to refuse service, decline to generate, or revoke access to any Kit that violates this section, without refund.

8. Refunds

Because the Service provides a free preview before payment, and because delivered Kits are non-returnable digital goods, we generally do not offer refunds. See our Refund Policy for the limited circumstances in which a refund may be issued.

9. Disclaimer of warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF HARMFUL COMPONENTS. WE DO NOT WARRANT THAT YOUR KIT WILL ACHIEVE ANY SPECIFIC BUSINESS OR MARKETING OUTCOME.

10. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL VELLEM, ITS AFFILIATES, OR ITS LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST DATA, OR BUSINESS INTERRUPTION, ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICE. OUR AGGREGATE LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO VELLEM IN THE TWELVE MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED US DOLLARS ($100).

Some jurisdictions do not allow the exclusion or limitation of certain damages. In those jurisdictions, our liability is limited to the maximum extent permitted by law.

11. Indemnification

You agree to indemnify and hold harmless Vellem from any claims, damages, liabilities, and expenses (including reasonable attorneys' fees) arising from your use of the Service, your violation of these Terms, or your infringement of any third-party right.

12. Termination

We may suspend or terminate your access to the Service at any time, with or without notice, for any reason, including violation of these Terms. Upon termination, the licenses granted to you for purchased Kits will survive provided that you are not in material breach of these Terms.

13. Governing law and disputes

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict of law principles. Any dispute arising from these Terms will be resolved through binding individual arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. You waive any right to a jury trial and to participate in a class action.

If you are located in the European Union or United Kingdom, you may have rights under your local consumer protection laws that supersede certain provisions of this section. We will honor those rights where applicable.

14. Changes to these Terms

We may modify these Terms from time to time. We will post the updated Terms at this URL with a new "Last updated" date. Material changes will be communicated by email to active customers where reasonable. Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

15. Contact

For questions about these Terms, contact us at [email protected].