FREE TOOL

Check your logo before you ship it.

See how your logo holds up in a browser tab, a round profile picture and on light and dark backgrounds. Nine checks, each with the number we measured and what to change.

Choose a logo to check

Drop your logo here

PNG, JPG, WebP or SVG, up to 20 MB

or paste an image with Ctrl + V (Cmd + V on a Mac)

Your file never leaves your browser. The checks run on this page, on your device. This page records page views with the page title and referring page, scroll depth and a session ID that lasts until you close the tab. For the checker it also records the file format, whether it was chosen, dropped or pasted, the pass, warn and fail totals, error codes and clicks on the links to the free preview. It never records the image, its name or its pixels. What is recorded.

What it checks.

Every check reports pass, warn or fail with the number behind it. The method page publishes each formula and threshold.

  • Resolution

    The shortest side of a bitmap, or whether an SVG is true vector.

    Method
  • Transparent background

    Whether the file has transparency and clear corners, so it sits on colour without a box.

    Method
  • Contrast on light and dark

    WCAG contrast of the colours where the logo meets the page, on white and on near-black.

    Method
  • Small-size legibility

    How much of the mark turns into grey blur when drawn at 16 and 32 px.

    Method
  • Padding and bounds

    Ink touching the edges, or so much empty canvas that the logo looks small.

    Method
  • Aspect ratio and favicon fit

    Whether the shape suits a square icon or needs a separate symbol.

    Method
  • Colour count

    Distinct flat colours once anti-aliased edges are ignored.

    Method
  • Circle crop for avatars

    How much ink falls outside the circle that profile pictures are cropped to.

    Method
  • File size for the web

    The bytes a visitor downloads for the logo on every page view.

    Method

What no automated check can tell you.

These checks measure pixels. They say nothing about whether a logo is any good as a logo. Before you commit to one, you still need to judge:

There is also no overall score. A logo with one failing check can be the right logo, and a logo that passes all nine can be the wrong one.

No logo yet, or ready to replace yours?

Answer a short brief and see a free watermarked preview of your primary mark in about 90 seconds. Then run it through these checks yourself.

Get a free preview

Buying is optional. If you keep it, Kit Lite is $39 and The Kit is $95, both one-time. See what each includes.