The Vellem Kit A complete brand identity | Yours forever. No subscription.

VELLEM STUDIO

$195

Once a year, Vellem Studio sells for the regular price of The Kit. A complete brand identity, paid once, yours forever.

Small Business Week price: Studio is $95 from Small Business Saturday (the Saturday after Thanksgiving) through the following Saturday, Eastern Time. $195 the rest of the year.

See what Studio includes on the pricing page.

+Vellem Studio $195

Today $195

Get Studio, $195 Or The Kit, $95

Secure Stripe checkout. Preview your mark free before paying. One payment, nothing renews.

Inside your kit

Logo system

Color palette

Type system

Display

Body type pairing for everyday surfaces.

Voice guide

+ Direct, never hedging

+ Specific, never vague

+ Founder voice

What's in the Kit

Everything an agency engagement produces. None of the six-week wait.

Your Vellem Kit includes

Primary logo as a 1024px transparent PNG master
Secondary mark for tight spaces
App icon at every required size
Monogram for favicons and avatars
Brand palette with hex and RGB codes
Accessibility-verified contrast pairs (WCAG AA)
Display + body typefaces with web font links
Type scale and weight pairings
Voice guide with do-and-don't phrasing
Tone examples for email, social, and web
Brand book PDF for instant handoff
Brand kit ZIP with everything organized

What this replaces

Same deliverables. Different cost, different timeline.

OPTION

PRICE

TIMELINE

QUALITY

Branding agency

$10,000 - $50,000

6-12 weeks

High

Freelance designer

$2,500 - $8,000

4-8 weeks

Variable

Fiverr / gig

$50 - $300

1-2 weeks

Low

Vellem Kit
$95 today
10 minutes
Agency-grade

How it works

From a short brief to a downloaded brand kit in about 10 minutes.

STEP 1

Answer six quick questions

Tell us about your business, who you serve, and the feeling you want your brand to convey. Free to preview. No card required.

STEP 2

Preview your mark free

Vellem draws your primary mark in about 90 seconds, watermarked and free. Add your email to preview the rest of the mark family before you pay.

STEP 3

Download and ship

Pay $95 once and download the full brand kit ZIP with everything in every format you need. Yours forever.

Who chooses Vellem

Built for the founders, freelancers, and operators doing the work themselves.

First-time founders

You just registered the LLC. You need a brand to launch with, not a six-week agency engagement. Your runway is short and every week of momentum matters.

Side-project owners

You've been working on this in evenings and weekends. It's time to take it seriously. The brand is the last thing holding you back from a real launch.

Solopreneurs & consultants

Your personal brand IS the business. You need it to look intentional, cohesive, and credible the moment someone hits your site.

Rebranders

You launched with a placeholder. You're done being embarrassed by it. You want a clean start without $20k and six months with an agency.

Frequently asked

Honest answers to the questions every founder asks before they buy.

How long does it actually take?

The brief takes a few minutes, and your free watermarked preview mark takes about 90 seconds. After you pay, your full kit is ready to download on the next page in about 10 minutes.

What format does the Kit come in?

A single ZIP with every asset ready to use. SVG layout files for designers and engineers. Transparent PNGs for everyday use. A brand-book PDF. Web font links. Color values in every color space. A one-page summary for handoff to anyone helping you.

Do I really own the assets?

Yes. Full commercial license, royalty-free, perpetual. The SVG layout files (wordmark, lockups, social templates) open in any vector tool (Figma, Illustrator, Affinity Designer, Inkscape), and the marks come as 1024px transparent PNG masters. No licensing fees, no usage limits, no ongoing payments. The Kit is yours the moment you download it.

When exactly does the sale price apply?

From 12:00 AM Eastern Time on Small Business Saturday until 11:59 PM Eastern Time the following Saturday. If you start checkout before it ends, you have at least 30 minutes to finish at the sale price.

Can I combine it with Black Friday or a discount code?

Black Friday prices The Kit at $45 through Cyber Monday; Small Business Week prices Studio at $95. Each purchase gets the lower of the sale price and any code you have, never both.

What does Studio include?

Studio is the top Vellem tier, paid once. The pricing page lists exactly what it includes today.

What if my delivered kit doesn't match the preview?

We fix it or refund it. Email [email protected] with your order email and what doesn't match, and we'll resolve it within one business day.